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“Good experiments, like good drama, embody verities.” (1973)
creative claim of social psychology lies in its capacity to reconstruct varied types of social experience in an experimental format, to clarify and make visible the operation of obscure social forces so that they may be explored in terms of the language of cause and effect.” (1977)
“The"Only in action can you fully realize the forces operative in social behavior. That is why I am an experimentalist." (1974)