消费心理学

消费心理学

Division 23 - Society for Consumer Psychology is concerned with fostering scientific research, development, and practice in the field. The Division is concerned with those aspects of individual and social psychology demonstrated by people as consumers of goods and services. Division 23 represents psychologists and other consumer researchers working in the fields of profit and nonprofit marketing, advertising, communications, consumer behavior, and related areas. Division members receive the quarterly publication Journal of Consumer Psychology. The Division also offers its members a significant discount on the Journal of Consumer Research and Psychology and Marketing, and hosts an annual spring mini-conference. http://www.myscp.org/

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