K/al4Bb@0William J. McGuire is considered one of the pioneers of social cognition. His work has helped unify the scientific study of the topic, and his dynamic theory of thought systems integrates areas of attitude change, language, stereotyping, ideology, and political psychology. McGuire's perspectivist meta-theory, which provides dozens of heuristics and guiding principles for creativity and the rigorous assessment of hypotheses, has shaped social cognition and its sub-fields.心理学空间8gzBP|[5h
In this volume, a diverse group of leading social psychologists explores topics important to McGuire's work: the concept of self, language and social cognition, political ideology, the history of social psychology, and contextualist philosophy of science. Each chapter delivers a perspectivist analysis of the questions central to the authors' own area of study. As a result, new and emerging agendas for social cognition have emerged, united under the theme of perspectivist methodology and the study of thought systems. Like McGuire's own work, chapters balance the scientific components of theory, methodology, and empirical data.
Ul8e1?R b0This provocative volume of essays illustrates the broad influence of McGuire's theories and methodologies and will serve as an important catalyst for future research in social cognition.

Contributors

&a"i ixy A#o0Foreword

3zZa
y&?3R6|0Acknowledgments

I. Introductory Material心理学空间/a*v/|+? u'eB_3y

1. Perspectivist Social Psychology: A Work in Progress心理学空间R)g4`$S/Y$Z&F%|9xTR
   —John T. Jost, Mahzarin R. Banaji, and Deborah A. Prentice
2. The Perspectivist in Historical and Scientific Perspective: McGuire's Role in Twentieth-Century Social Psychology心理学空间7rY&G$|Fu5d%G N
   —György Hunyady and John T. Jost
3. A Life in Psychology: The Human Element
   Yc#c(p#H5P }0—William J. McGuire

;jV#k^"U1e0II. Attitudes, Persuasion, and Social Influence心理学空间3a2Y4aG+u*}6w0x)@3|

4. Resisting Persuasion by Counterarguing: An Attitude Strength Perspective心理学空间LJ!I#M G r@/i!P
   —Richard E. Petty, Zakary L. Tormala, and Derek D. Rucker
5. Dynamic Networks and Other Thought Systems: Remote Ramifications of a Focused Persuasive Communication
   .vk%W0r] ~^*sd6_Nx0—Reid Hastie and Katherine A. Rawson
6. Values and Evaluations心理学空间,KI}*A5C8UQ
   —Deborah A. Prentice

III. Information Processing, Affect, and Behavior心理学空间P*eSq ^N

7. Asymmetries in Affect-Laden Information Processing
   7pU9R9f+}3|6gl/m;q[0—John T. Cacioppo
8. The Cognitive Organization and Use of General Knowledge心理学空间3O|1iDi
   —Robert S. Wyer, Jr.
9. The Cognitive Guidance of Behavior心理学空间}?-kHN*n5EI2N
   —Shulamith Kreitler
10. The Opposite of a Great Truth Is Also True: Homage to Koan #7
    W(l&dP:?pIR0—Mahzarin R. Banaji

IV. Language and the Self-Concept心理学空间3S/lZ!a{:nl4l

11. The Self-in-Talk: Toward an Analysis of Interpersonal Language and Its Use
    2YVt7F"ib+P&q;j fx0—Gün R. Semin
12. (Self-)Conceptions as Social Actions心理学空间
    `~L,YmH&NY
    —Curtis D. Hardin

V. Stereotyping, Prejudice, and Intergroup Relations in Society

13. Vicissitudes of Societal Psychology
    L+]z(G1p uu]0—Willem Doise
14. Social Stereotypes and "Implicit Social Theory"心理学空间8Dk%b8sd E8D
    —György Hunyady
15. The Commonsense Psychology of Changing Social Groups
    #^O C7h K,G&p!ClP0—Alice H. Eagly and Amanda Diekman
16. A Perspectivist Looks at the Past, Present, and (Perhaps) the Future of Intergroup Relations: A Quixotic Defense of System Justification Theory心理学空间.{Z r.j.n:W)U/m^
    —John T. Jost

VI. Political Communication and Mass Media心理学空间+Ub\j]J"Mx:M

17. Continuities and Contrasts in American Racial Politics
    }&z?1I7l!x^0—David O. Sears
18. Engineering Consent: The Renaissance of Mass Communications Research in Politics心理学空间
    pQ#vqZ
    —Shanto Iyengar

VII. Theory and Metatheory in Social Psychological Science

19. Clapping With Both Hands: Numbers, People, and Simultaneous Hypotheses
    }^w!Y.^0—Phoebe C. Ellsworth
20. The Resting Parrot, the Dessert Stomach, and Other Perfectly Defensible Theories心理学空间g2^ e_Jz$p
    —Anthony G. Greenwald
21. Unified Theory心理学空间q6W;P'Y+N:S*@
    —Norman H. Anderson
22. The Eighth Koan of Progress in Social Psychology: A Variable Anointed as "Special" Will Demand Special Treatment心理学空间5BZ-O9|:[m;k9n
    —E. Tory Higgins

Appendix: Perspectivist Worksheets for Generating a Program of Research
4S&`-au:nkZ6}0—William J. McGuire

pc w8@6B0Index心理学空间:N.j H^%UWF#v3n(p

About the Editors