William J. McGuire is considered one of the pioneers of social cognition. His work has helped unify the scientific study of the topic, and his dynamic theory of thought systems integrates areas of attitude change, language, stereotyping, ideology, and political psychology. McGuire's perspectivist meta-theory, which provides dozens of heuristics and guiding principles for creativity and the rigorous assessment of hypotheses, has shaped social cognition and its sub-fields.心理学空间O9th0S:E-R)K
In this volume, a diverse group of leading social psychologists explores topics important to McGuire's work: the concept of self, language and social cognition, political ideology, the history of social psychology, and contextualist philosophy of science. Each chapter delivers a perspectivist analysis of the questions central to the authors' own area of study. As a result, new and emerging agendas for social cognition have emerged, united under the theme of perspectivist methodology and the study of thought systems. Like McGuire's own work, chapters balance the scientific components of theory, methodology, and empirical data.
"`w-i)}w0This provocative volume of essays illustrates the broad influence of McGuire's theories and methodologies and will serve as an important catalyst for future research in social cognition.心理学空间e3G!_q's$tKZ

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Km*`HJ0Contributors

Foreword心理学空间NR*z/p@]

Acknowledgments

I. Introductory Material

1. Perspectivist Social Psychology: A Work in Progress
   (xJ:F+D,j1yW0—John T. Jost, Mahzarin R. Banaji, and Deborah A. Prentice
2. The Perspectivist in Historical and Scientific Perspective: McGuire's Role in Twentieth-Century Social Psychology心理学空间&SH%{S/C
   —György Hunyady and John T. Jost
3. A Life in Psychology: The Human Element
   x@tX*O:Q0—William J. McGuire

II. Attitudes, Persuasion, and Social Influence

4. Resisting Persuasion by Counterarguing: An Attitude Strength Perspective心理学空间Oo)Kl)rG;K+|Z
   —Richard E. Petty, Zakary L. Tormala, and Derek D. Rucker
5. Dynamic Networks and Other Thought Systems: Remote Ramifications of a Focused Persuasive Communication
   'X.U%op
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   g0—Reid Hastie and Katherine A. Rawson
6. Values and Evaluations
   ;t/pL4R;v0—Deborah A. Prentice

"q%v*cR7XD1W p.h6e0III. Information Processing, Affect, and Behavior

7. Asymmetries in Affect-Laden Information Processing心理学空间'g#KB$cV"K.\
   —John T. Cacioppo
8. The Cognitive Organization and Use of General Knowledge心理学空间{8^fM!aV2I3bk[
   —Robert S. Wyer, Jr.
9. The Cognitive Guidance of Behavior
   "wc/??e-pB{0—Shulamith Kreitler
10. The Opposite of a Great Truth Is Also True: Homage to Koan #7
    R*Z0].r]8l \0—Mahzarin R. Banaji

D9Wro
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11. The Self-in-Talk: Toward an Analysis of Interpersonal Language and Its Use心理学空间l4e%SBks7y
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    —Gün R. Semin
12. (Self-)Conceptions as Social Actions心理学空间Wq0ekl
    —Curtis D. Hardin

V. Stereotyping, Prejudice, and Intergroup Relations in Society心理学空间%Ec*pO/K

13. Vicissitudes of Societal Psychology
    0Y2x3?7z^nA0—Willem Doise
14. Social Stereotypes and "Implicit Social Theory"心理学空间:T`;T yl
    —György Hunyady
15. The Commonsense Psychology of Changing Social Groups
    6l3w7K}V!em0—Alice H. Eagly and Amanda Diekman
16. A Perspectivist Looks at the Past, Present, and (Perhaps) the Future of Intergroup Relations: A Quixotic Defense of System Justification Theory心理学空间-|bA/{-fuZQ
    —John T. Jost

VI. Political Communication and Mass Media心理学空间,j,f^]2yl8[$o

17. Continuities and Contrasts in American Racial Politics
    naf}s#HBeW2|0—David O. Sears
18. Engineering Consent: The Renaissance of Mass Communications Research in Politics心理学空间r^'E A/|
    —Shanto Iyengar

8W|#D
S/V}0VII. Theory and Metatheory in Social Psychological Science心理学空间?,CH8Y-mpV

19. Clapping With Both Hands: Numbers, People, and Simultaneous Hypotheses
    3Z1|Y1Ir$b%YO7o0—Phoebe C. Ellsworth
20. The Resting Parrot, the Dessert Stomach, and Other Perfectly Defensible Theories心理学空间l(A[t:p vXm
    —Anthony G. Greenwald
21. Unified Theory心理学空间%T&z%fIuCJ+u"G
    —Norman H. Anderson
22. The Eighth Koan of Progress in Social Psychology: A Variable Anointed as "Special" Will Demand Special Treatment
    h-`r,q9U2X0—E. Tory Higgins

6z,V*~5tYBU)l\5L0Appendix: Perspectivist Worksheets for Generating a Program of Research心理学空间|1w,bKC7Z4EQ
—William J. McGuire心理学空间Zqw Uj?

[q^:v-K/s(VW`!S4n%n#K0Index

ZR)m2t| X;Rx0About the Editors